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Bakrieland Goes Green Bakrieland’s commitment to incorporate economic interest (profit), social empathy (people) and active participation in environmental preservation (planet) into its business operations is accomplished through the development of the integrated “Bakrieland Goes Green” (BGG), CSR program launched on February 4, 2008. The BGG Program aims to support the development of properties that concern over sustainable quality of the environment, the society and the economy through the implementation of Green Architecture, Green Operation and Green Attitude. Through Green Architecture and Green Operation, BGG program focuses its resources on sustainable environment, such as on energy saving and waste reduction arising from operational, design and building facilities. Green Attitude program aims to empower stakeholders in the sectors of social economy and culture. Green Architecture Green Architecture implies that all Bakrieland products including residential complexes, hotels, office premises and property-related infrastructure are designed with an eco-friendly concept. This approach covers the following : 1. Green Area Design Green Area Design targets a 20% minimum part of the development area for green open space and cultivating plant species that produce O2 and absorb CO2 as well as other pollutants such as heavy metals, dust, and sulphur. In Bakrieland properties :
2. Green Building and Construction Green building and construction implies that all buildings and construction developed by Bakrieland should be eco- and are built with great attention to lighting, temperature, and acoustics, ensuring that these factors are integrated within the design. In addition to encouraging energy conservation, implementation of the program intends to maintain harmony with local cultural values, again through the architectural design. In Bakrieland properties :
Green Operation Green Operation dictates a process for each unit of Bakrieland’s site and building management to operate in an eco-friendly manner by implementing the 3R approach (reduce, reuse, and recycle). Green Operation includes the following programs: 1. Waste Water Treatment and Reuse Program This is an alternative program to address the pollution-related issues stemming from domestic waste water. Through the program, the waste undergoes on-site treatment before it is disposed to the sewer system, thus conserving water resources. The implementation of Waste Water Treatment and Reuse Program is realized in 3 (three) activities, namely domestic waste water treatment using the bio-filter anaerobic-aerobic system (grey waste water treatment), black waste water treatment using septic-tank biology, and water conservation by puncturing bio-porous, setting up infiltration ponds, and revitalizing canal streams to manage and preserve water resources, thus also preventing flooding. In Bakrieland properties :
2. Domestic Waste Program The program manages a comprehensive regional waste system focusing on the waste issues, whilst generating economic value for the operator. In the future, waste management will adopt new technologies that focus on waste composition and the waste treatment of toxic and hazardous substances. This will allow the operator to generate income from waste levies and the recycling of refuse with economic value. In Bakrieland properties :
3. Energy Efficiency Program The program aims to reduce the use of fossil energy and produce environmental- friendly energy to assist the government in energy saving campaigns. In Bakrieland properties :
Green Attitude Green Attitude refers to Bakrieland’s corporate culture that encourages environmental and socio-economic empowerment for the communities (community development). A community development program adopts a self-reliant approach where community members themselves act as agents of development while external parties are placed in a supporting role during the development process. The scope of community development programs includes both internal and external programs. The internal programs aim to improve the "clean, healthy and smiling" attitudes of the employees as part of the corporate culture. External community development programs concentrate on the empowerment of community members outside the company, as follows: 1. Education programs are activities that contribute to the improvement of the quality of education. In addition to scholarships for university students or employees’ children who demonstrate academic distinction but lack financial means, Bakrieland also give donations to school and projects under corporate patronage, and the setting up of "Bakrie Children’s Library." Currently, Bakrieland focuses on education sector through the Bakrieland Goes to Campus (BGtC) program, aimed for university students in Indonesia. Activities include student visit, scholarship, guest lecture, internship, sponsorship & contributions. 2. Environment programs are activities aimed at improving the quality of the environment around Bakrieland’s stakeholders. One example of the environment program is the launching of a Ten Thousand Trees Program at Kanci-Pejagan toll road, developed and operated by Bakrie Toll Road. Ten Thousand Trees Program is a reforestation initiative for empty landscape and unproductive areas by planting productive/economic plants. In addition to persuade people to save the environment, the reforestation also has economic values, especially for the environment and the community surrounding the toll road. 3. Social programs are activities that contribute to the improvement of the quality of social, cultural and religious life as well as social well-being. Programs developed focus on health, economy – micro small medium enterprises (MSME) and natural disaster management through emergency response and recovery activities. Nirwana Bali Resort implements its social economic program of Micro, Small and Medium-Scale Economy – MSME, providing guidance on economic institutional management and Small and Medium Enterprises – SMEs capacity development through the Business Development Institute (BDI). The program is conducted in Beraban Village and Tanah Lot Regency areas and it specializes and focuses on providing counseling/training and consultation in the fields of management, technology, marketing and promotion. Together with Nirwana Bali Resort, Pullman Legian Nirwana Bali also use the product produced by the surrounding community as part of its support for the local economy. Rasuna Epicentrum also conducts programs in the socio-economic fields by organizing and accommodating street vendors along Nyi Ageng Serang Street within Rasuna Epicentrum complex, cooperating with offices of SMEs in South Jakarta (JS 09), and the community, empowering them around the surroundings of The Wave project. Kanci-Pejagan Toll Road also prepares resting areas that will be utilized by local SMEs. In the cultural sector, Bakrieland endorses the conservation of cultural arts, local traditions and religious, local galleries, and the facilitation of eco-tourism projects under the Hotel & Resort Business Unit. Such as in Nirwana Bali Resort, for example, Balinese cultural heritage is preserved through the 13 temples remaining to exist within the the resort compound. While Pullman Bali Legian Nirwana also built a temple in its surrounding neighbourhood. |